Exclusive 24-Hour Sale
Over $100,000 Donated Since 2016
Jewelry That Carries Hope
11th Edition – September 10, 2026
Past Editions Are Back
◊ Jewelry from Past Editions Is Back for a Limited Time, While Supplies Last! ⏱️ ◊
Milie Bijoux is taking you on a little trip down memory lane! Some of the most-loved pieces from past editions of our Sale for the Cause are back in limited quantities — yes, really! Pieces will be added to this page based on availability and will remain available while supplies last.
It’s the perfect opportunity to get your hands on a piece you may have missed the first time around or to rediscover one of your favourites, all while supporting a cause that is incredibly close to our hearts. For every piece of jewelry from this selection sold, $10 will be donated to the Association québécoise de prévention du suicide (AQPS).
After 10 editions, an incredible $107,971 has been donated to the AQPS thanks to your amazing support. 🤍 And the story continues this year with our 11th edition on September 10!
Thank you so much for standing with us and helping keep this initiative going, year after year.
Save the Dates:
September 1 at 7:00 PM — Reveal of the 2026 theme and exclusive jewelry.
September 10 — Join us for the 11th edition of our Sale for the Cause, for 24 hours only!
Jewelry Made to Last ♡
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What Is the Sale for the Cause?
Milie Bijoux for the Cause is much more than just a sale: it’s a movement that has grown over the years and now brings together thousands of people around a shared purpose: supporting suicide prevention and helping make a difference. 🤍
Every year on September 10, World Suicide Prevention Day, Milie Bijoux holds a special 24-hour flash sale. Exclusive pieces of jewelry are created especially for the cause, and $10 from every exclusive piece sold is donated to the Association québécoise de prévention du suicide (AQPS).
After 10 editions, we are incredibly proud to have donated $107,971 to the AQPS thanks to this amazing outpouring of support.
It all began in 2016, when the father of a very close friend died by suicide. I also have an uncle who died by suicide and whom, unfortunately, I never had the chance to know. I felt the need to do something to support the cause, but also to offer a little love and hope to those who have lost someone close to them.
That same year, I decided to get involved with the Association québécoise de prévention du suicide by holding our very first 24-hour flash sale. We’ve come such a long way since that first edition, which sparked an incredible response and gave rise to a wonderful community!
In 2026, Milie Bijoux for the Cause will return for its 11th edition on September 10. 🤍
Awarded in 2023 to Émilie Laferrière, Founder of Milie Bijoux
Citizen Initiative of the Year Award
“It was with great emotion and immense pride that I received the Citizen Initiative of the Year Award at the Association québécoise de prévention du suicide (AQPS) Méritas Gala on June 13, 2023.
Receiving this recognition from the AQPS was an incredible honour. ♥
But this award is also yours. It is thanks to your support, your trust, and your loyalty over the years that this campaign continues to grow and make a real difference. Thank you from the bottom of my heart for being there, year after year.
This recognition gives me even more motivation to continue this mission and to keep pushing myself further, year after year.”
— Émilie
These Media Outlets Help Amplify Our Message!
Thank You to Our Partners
Thanks to their support, our message of hope reaches thousands of people every year.
