Exclusive 24-Hour Sale
Over $100,000 Donated Since 2016
Jewelry That Carries Hope
11th Edition – September 10, 2026
◊ 24-HOUR SALE ON SEPTEMBER 10, 2026 ◊
Milie Bijoux for the Cause is much more than just a sale: it’s a movement that has grown over the years and now brings together thousands of people around a shared purpose. TVA Nouvelles, Le Soleil, Le Journal de Montréal, Le Journal de Québec and WKND 91.9 have all talked about us!
After 10 editions, we are proud to have donated $107,971 to the AQPS. 💙
It all began in 2016, when the father of a very close friend died by suicide. I also have an uncle who died by suicide and whom, unfortunately, I never had the chance to know. I wanted to do something to support the cause, while also offering a little love and hope to those who have lost someone close to them.
That same year, I decided to get involved with the Association québécoise de prévention du suicide (AQPS) by holding a 24-hour flash sale on September 10, World Suicide Prevention Day. We’ve come such a long way since that very first edition, which sparked incredible enthusiasm and helped build a beautiful community!
En attendant la vente le 10 septembre prochain,
des anciennes éditions sont de retour pour un temps limitée!
10$ par bijou vendu parmi cette sélection seront remis à l'AQPS
Disponibles jusqu'à épuisement des stocks!
Awarded in 2023 to Émilie Laferrière, Founder of Milie Bijoux
Citizen Initiative of the Year Award
“It was with great emotion and immense pride that I received the Citizen Initiative of the Year Award at the Association québécoise de prévention du suicide (AQPS) Méritas Gala on June 13, 2023.
Receiving this recognition from the AQPS was an incredible honour. ♥
But this award is also yours. It is thanks to your support, your trust, and your loyalty over the years that this campaign continues to grow and make a real difference. Thank you from the bottom of my heart for being there, year after year.
This recognition gives me even more motivation to continue this mission and to keep pushing myself further, year after year.”
— Émilie
These Media Outlets Help Amplify Our Message!
Thank You to Our Partners
Thanks to their support, our message of hope reaches thousands of people every year.
